FIRST RAISE? WELCOME.

You’re exactly where you need to be.

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You’re raising for the first time and getting it right matters.

But let’s be real: if you’ve never done it before, how are you supposed to know what works, what doesn’t, or where to even start?

Once your round goes live, it’s game on.

You can figure it out as you go but that can mean wasted time, lost momentum and missed opportunities.

Now imagine this instead: you’ve got clarity, confidence and an approach you’re excited to execute from day one.

If raising is the goal, then you need to lead your round before it launches—so that when it does, you’re already operating with purpose and pace.

Explore 1-2-1

What I believe about raising angel investment (and why it matters for you)

  • If you want investors to back you, you’ve got to back yourself. That means being confident in all of the elements of your raise - your story, the assumptions that have shaped your financial forecast, being crystal clear on why you’re raising and who you want on your cap table.

  • There’s no getting away from the fact that the UK angel ecosystem is relatively small and homogenous. To raise in this market, you have to think differently about who you want on your cap table, how you’re going to attract them - that means thinking creatively and acting boldly.

  • Investment rounds thrive on energy. Take too long and you don’t just lose investor interest—you risk draining your own. The goal? Make smart moves early and keep the raise moving, with you in the lead.

HOW WE CAN WORK TOGETHER.

You’ve got a mission. I’m here to help you raise the capital to power it.

1:1 Coaching – Investment Strategy Programme

Tailored coaching to build your strategy, sharpen your message, and close with confidence. For founders who want accountability, honest challenge, and expert insight—without losing sight of their mission.

Lead Your Raise With Confidence

  • Sarah asks the right questions—the ones that push you to really think about what you want to achieve.

  • Our conversation with Sarah transformed our approach! 

  • By defining our ideal angel investors, we identified key people who not only have the potential to add capital but to really support our growth plans, making our outreach strategy more focused and more efficient.

  • Sarah’s advocacy and ability to guide conversations towards meaningful outcomes is second to none.

  • Her guidance helped us zero in on exactly who to target for our raise and how to focus our time and effort.

  • Sarah's support in facilitating a key meeting within financial services was invaluable—ensuring I gained the insights needed to shape a proposition that truly aligns with the sector’s priorities.

  • Working with Sarah has been invaluable—not just for our investment strategy, but as a space to step back and reflect.

Why I’d love to be in your corner.

I’m Sarah—founder of Obu. I’ve raised £750k through angel investors and supported other founders to raise over £3m.

I know the startup rollercoaster inside out. I understand what it really takes to lead a successful raise—while also leading your business. Strategically. Emotionally.

I believe in the power of impact-focused, commercially viable startups to change the world for the better. And I want to see more of those types of start-ups (& their founders) thrive.

I’ve stood exactly where you are now. That’s why I’m here—to bring clarity, challenge, and confidence to your corner. So you can lead your raise with intention and stay grounded in your mission while you do it.

1-to-1

1:1 Coaching

Bespoke support, deep focus, high accountability.

Personalised Strategy – Every session is tailored to your raise, goals, sector, and challenges.
Deeper Exploration – More space to zoom in on your financials, pitch, investor strategy, and mindset.
Flexible & Responsive – We focus on what matters most, when it matters most.
Accelerated Progress – Dedicated input keeps your raise moving and your energy high.

Let’s get you raise ready.

You don’t need to do this alone.


Whether you’re gearing up for a raise or mid-round and need a reset—Obu’s founder coaching is built to help you move forward with clarity, energy, and impact.

Get in touch

Turn ambition into action—with a strategy that works as hard as you do

WHO I’M WORKING WITH.

  • JESSICA MORRIS & NICK MARSH

    JESSICA MORRIS & NICK MARSH

    COFOUNDERS, THE CANINE MENU

  • LESLEY SACKEY

    LESLEY SACKEY

    FOUNDER, PILLOW

  • GEMMA SMITH

    GEMMA SMITH

    FOUNDER, AR TYE

  • OLLIE HARKUS & BEN CHAPMAN

    OLLIE HARKUS & BEN CHAPMAN

    COFOUNDERS, SOME GRUB

  • SOPHIA JARVIS

    SOPHIA JARVIS

    FOUNDER, MIA WEALTH

  • SARA CHRISTIE

    SARAH CHRISTIE

    FOUNDER, BY SARA CHRISTIE

  • KATE MCALPINE

    CONNECT GO

  • ANNICK IRELAND & SIMON BELL

    ANNICK IRELAND & SIMON BELL

    COFOUNDERS, IMMACULATE VEGAN

  • ASHANTI BENTIL-DHUE

    ASHANTI BENTIL-DHUE

    FOUNDER VERA

  • KATIE BOTHA

    KATIE BOTHA

    COFOUNDER, LOKR

Ready to work together?

You’re building something that matters. Let’s make sure you’ve got the clarity, strategy, and energy to lead it well.

Start here