RAISE READY. THE 5-DAY MASTERCLASS

Save your spot here

Save your spot here

What We’ll Cover Over 5 High-Impact Sessions:

  • Day 1: Getting raise ready - getting clear on why, when, if and how to raise angel investment.

    RAISE READY WORKSHEET: Your personal Raise Ready checklist.

  • Day 2: Your ideal angel investor isn’t everyone: how narrowing your target audience will enhance your raise.

    RAISE READY WORKSHEET: How to create angel investor personas

  • Day 3: Know and talk about the numbers with confidence.

    RAISE READY WORKSHEET: The Founders Valuation Cheatsheet (& financial terms glossary)

  • Day 4: How to tell a story investors remember.

    RAISE READY WORKSHEET: Show, Don’t Just Tell: Building a Compelling Pitch Deck

  • Day 5: From interest to investment. Leading your round from the front.

    RAISE READY WORKSHEET: From ‘Hmm’ to ‘Hell Yes’: Handling Investor Hesitation.

LOVE FOR MY LIVES…

  • This has been so helpful 🙏 thank you

  • Amazing! Thank you, taking notes 🫡

  • This has been so helpful - love the comment around not surrounding yourself with d**kheads - can be tempting to say yes to angel investors, just because they have money!

  • I have so many thoughts now! Love this!

  • Thank you for your positivity Sarah!

  • This has been so insightful, thank you so much for your candour

  • This has been brilliant, thank you so much

  • So informative as always - thanks so much for sharing about your learnings and experiences

You’re raising for the first time and getting it right matters.

Raising angel investment for the first time is like taking on a second full-time job.

A job where, you’re expected to know how to position your raise, how to talk numbers, how to pitch with conviction - and yet you’re stepping into a role you’ve never done before.

The 5-day Raise Ready masterclass is designed to cut through any overwhelm you might be feeling - meaning you don’t have to make up your investment strategy as you go, second-guess your approach, or waste time figuring it out mid-round.

The full masterclass is £95+VAT. No upsell. No fluff. Just high-impact insight, practical tools, and honest guidance to help you lead your raise from the front.

Bringing your cofounder? It’s buy one, get one free - because for you, raising investment is a team sport!

Full Access. 5 days. Join the next cohort!

£95+VAT

Raise Ready is for you if…

  • You’re exploring whether angel investment is the right investment for your startup & want to understand what’s involved OR

  • You know you want to raise angel investment and you’re starting to prepare for your first angel investment round of up to £1m utilising SEIS and EIS

  • You want to apply structure and know-how not guesswork or google searches to your raise strategy

  • You want practical guidance from someone who’s done it (and helped others do it too)

  • You want to learn in the company of others

  • Sarah asks the right questions—the ones that push you to really think about what you want to achieve.

  • Our conversation with Sarah transformed our approach! 

  • By defining our ideal angel investors, we identified key people who not only have the potential to add capital but to really support our growth plans, making our outreach strategy more focused and more efficient.

  • Sarah’s advocacy and ability to guide conversations towards meaningful outcomes is second to none.

  • Her guidance helped us zero in on exactly who to target for our raise and how to focus our time and effort.

  • Sarah's support in facilitating a key meeting within financial services was invaluable—ensuring I gained the insights needed to shape a proposition that truly aligns with the sector’s priorities.

  • Working with Sarah has been invaluable—not just for our investment strategy, but as a space to step back and reflect.

Why I’ve created this Masterclass…

  • I believe in democratising knowledge. Too often, founders are left to piece together how to raise investment through a mix of Google searches, chatGPT promptes, and trial-and-error. This masterclass is designed to give you what I wish I’d had for my first raise—clear, practical insight you can actually use.

  • Investment rounds thrive on clarity and momentum. In today’s landscape, slow, inefficient raises don’t just fizzle—they risk burning you out. This masterclass is designed to help you build and lead a focused, efficient raise, so you’re not wasting energy figuring it out on the fly.

  • I believe the businesses shaping a better future should be the ones getting backed. And that won’t happen unless more impact-led founders feel equipped and confident to raise. This masterclass is part of that mission—because your startup matters.

  • I’ve been where you are. I know how much pressure, passion, and potential you’re carrying. And I believe coaching should be practical, energising, and personal. This masterclass is my way of sharing what I’ve learned—so you can raise well and stay sane while you do it.

Smart, Strategic, Founder-Led

This isn’t a crash course or a content dump.
It’s five high-value, 45-minute sessions designed to fuel progress—not overwhelm you.

You’ll leave with a sharper strategy, real-world insight, and tools you’ll actually use.
Led by Sarah King—founder of Obu, who’s raised £750k and supported founders to raise over £3m.

I’m Sarah—founder of Obu. I’ve raised £750k from angel investors and supported other founders to raise over £5m.

I know the startup rollercoaster inside out. I understand what it really takes to lead a successful raise—while also leading your business. Strategically. Emotionally.

I believe in the power of impact-focused, commercially viable startups to change the world for the better. And I want to see more of those types of start-ups (& their founders) thrive.

I’ve stood exactly where you are now. That’s why I’m here—to bring clarity, challenge, and confidence to your corner. So you can lead your raise with intention and stay grounded in your mission while you do it.

Why I’d love to be in your corner.

Your questions, answered.

How much does it cost?

The Raise Ready 5-Day Masterclass is £95+VAT.
That includes 5 live sessions and high-value resources.

If you're a cofounder, I operate a BOGOF policy so your cofounder joins for free.

How much time do I need to commit?

Just 60 minutes a day over 5 days. You’ll also receive optional worksheets if you want to go deeper between sessions or after the 5-day Masterclass finishes.

I haven’t started raising yet—is this still for me?

Yes. In fact, the earlier you prep, the better. This masterclass helps you avoid common mistakes before they cost you time or energy.

I’m not sure if I even want to raise investment. Is this masterclass still for me?

Yes. This masterclass isn’t just for founders who’ve already decided to raise—it's for those who are weighing it up too. You'll get a clear, honest understanding of what raising angel investment really involves so you can make an informed decision. If you think clarity would help you decide whether to go for it, this is a smart place to start.

What if I can’ t make one of the live sessions?

Each session is recorded and shared for a limited time with participants only.

I’m a cofounder—can my cofounder join too?

Yes! In fact, I encourage it. I operate a BOGOF for cofounders—if you’re building the business together, you should be building your investment strategy together too. Just let me know their name when you sign up

“I created this masterclass because I believe founders deserve clarity, not confusion, when raising investment. You shouldn’t have to guess your way through one of the biggest milestones in your startup journey. Let’s get you raise ready—confidently, intentionally, and without losing sight of your mission.”

— Sarah King, Obu

Want to explore working 1-2-1 with me?